Color Theory and Color Wheel
How To Use Color Effectively

Color theory and color wheel - Everywhere we look, we see colors. Think about how you feel when the weather is raining and gray for more than a couple of days. You probably start to crave the sunlight and subconsciously wish it would never rain again.

Bright, pretty colors are what make our lives more exciting and not only do they make life more exciting, they make makeup and clothes more exciting. Understanding the concept of color theory and color wheel will help you effectively choose makeup, and clothing that compliments your hair and skin tone.

You probably remember learning about the primary colors when you were in grade school, and you may be wondering how this knowledge can help you with your makeup and clothing choices.

A Refresher on Color Theory

color wheel



    Primary Colors - The primary colors are red, yellow and blue, and these three colors are the foundation of all colors.

    Secondary Colors - When you combine primary colors with other colors you now have secondary colors. For example, when you combine red and blue, you get purple. By combining blue and yellow you get green, and yellow and red make orange.

Tertiary Colors - Once you combine a primary color (red, blue or yellow) with a secondary color (purple, green or orange) the result is something called a tertiary color. For instance, if you combine the primary color of blue with the secondary color of green, the result is blue-green, also known as aquamarine.

Color Theory And Clothing Choices

  • Have you ever look at two articles of clothing or two makeup colors and wondered if they would compliment one another if you wore them together?
  • The principle of color theory and color wheel will help you to easily answer that question. Complimentary colors are colors that are located directly across from one another on a color wheel. Here are some examples of complimentary colors: purple and yellow, green and red and blue and orange.


  • How does this apply to fashion and makeup? If you happen to be wearing a cute yellow sundress, the perfect complimentary color makeup would be anything with a purple/violet tone. If you have blue eyes, you can really make your eyes stand out by wearing makeup with an orange tone. Of course no one wants to wear bright orange eye shadow, but you can easily find makeup that has orange undertones without being overwhelming. For example, finding a copper eye shadow with a few orange flecks will perfectly compliment your eyes. This same principle can be used with green eyes. Instead of trying to wear red eye shadow, you will look for a neutral with red in it.
  • The great thing about complimentary colors is that instead of matching your clothes and makeup exactly, you can compliment the colors instead. The color theory and color wheel allows you to coordinate your makeup and clothes without worrying about matching them exactly.
  • The color theory and color wheel are a great way to subtly update your fashion style without feeling that you have to buy all new makeup. If you take inventory of all of your makeup, you probably already have colors that will compliment your eyes and skin tone.




  • Keep in mind that although it is fun to discover all of the complimentary colors, it is perfectly acceptable to match your eye makeup to the color of your eyes. For example, if you have blue eyes, you can use different shades of blue eye shadows to match your eyes and make them stand out. When in doubt, choose eye makeup colors that match your eyes, and choose complimentary colors for your clothes. If you have green eyes, you can wear green/turquoise eye shadow, instead of wearing a green outfit, you could wear something that is pink/red.
  • Understanding color theory and color wheel helps you to feel that you have a better understanding of makeup and clothes, and it actually allows you to have more makeup options than you probably thought you had.

If you are unsure about experimenting with color theory and color wheel, just have fun with it and try new colors.

And if you are feeling less than confident about choosing makeup or clothing colors why not try personal consulting. See how one on one individual attention can give you the confidence to shop for your best colors.


Understanding how color works with your individual coloring is my number one beauty secret.

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